About.

From across a room, you spot a smile that you can only describe as inviting. A stranger blurts out, “What a beautiful day!” and it sparks a conversation. That’s because, with human beings, positives attract. And, as science now confirms, positive emotion sparks change.

Positiv is a new perspective.

You know all the complexities of modern marketing? Here’s a context that can prioritize all the tools — technology, data and innovation. So it’s no longer about connections with new or old media; and it’s no longer about style, whether post modern or old-fashioned; it’s about strong, compelling, positive connections. It’s about what works.

Positiv is different.

If externally we focus on what creates positivity for a consumer, internally we focus on what creates positivity for each of us. This will create the rare culture that talented people can believe in and thrive.

We are not thinking machines. We are feeling machines that think.

                                                                 — Antonio Damasio