In 2017, NextEra Energy, the world’s largest utility company, needed to promote renewables.We positioned NEE’s innovations as truly American and tapped into our country’s Pioneering Spirit.
Most fuel additives overpromise as if every vehicle could become a racecar. Over time this created skepticism. We conveyed the product as more scientific and thus more Reliable.
Two ex-P&G execs came to us to introduce a high alkaline water from San Antonio. But the category was getting cluttered. We designed the Blu Agua bottle and site to uniquely exude Texas Pride. The lone star state now has a 5-star water – Blu Agua is tru agua.
Ramada had made some improvements, but U.S. consumers had simply written them off.
We created a device to help consumers see things in a new light and feel Excitement. Embracing Ramada’s color, we proclaimed, “Say hello to red.”